PPC Management

ppc management services

Selecting a provider to develop and manage your Pay-Per-Click (PPC) Campaign is an important decision with significant implications. You want to know your investment in a PPC Campaign will provide a positive Return On Investment.

Softwood’s Pay Per Click (PPC) Campaign Management service allows a site to be advertised on various keywords selected by the advertiser when a particular search is performed on the selected search engine.

Using a bidding mechanism, the advertisers can choose to have ads listed higher or lower for a keyword, depending on what position they want their PPC ads to appear on, and how much they are willing to bid for the same. Advantages of a Softwood's PPC Campaign include:

Control:

you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.

Targeted Traffic:

You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types "Buy Blue Shoes". Of course people need to be searching for
the particular keyword.

Instant:

Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.

Branding:

You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.

Site Architecture Independent:

No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.

PPC Package Features	Basic Plan	Value Plan	Proffesional Plan
Initializing the Project
Search Engine	Google	Google & Bing	Google, Bing & Facebook
Account Setup
Conversion Code Consultation
Initial Call Setup
Campaign Optimization
Keyword Research & Bid Management	1000	5000	unlimited
Competitive Analysis
A - B Ad Copy Testing
Conversion Tracking
Campaign Tweaking
Other Activities
Images Ads	5	8	10
Landing Page Consultation	1	2	5
Website Optimizer (If required)
Click Fraud Support
Google Analytics
Google Analytics Setup	Basic	Advanced	Advanced
Reports
Weekly Report
Monthly Report
Advanced Reports
Customer Support
Email
Chat
Telephone
Price
Total Price	₹8,000	₹12,000	₹20,000
	Contact Us	Contact Us	Contact Us

Note: Fees paid to Softwood Solutions do not include monthly click charges that will be billed directly to you by Google AdWords or Yahoo Search Marketing or Microsoft adCenter or any other Pay Per Click Engine selected by Client. The charges specified in Table are based on per search engine and per website.

Note:

Image Ads: Upto 2 iterations only.

Landing Page Consultation: Suggestions/ advice on existing landing pages. If client wants Softwood to create landing page(s), it will attract additional charges.